. Many choose to package their dried chillies in airtight containers or bags to keep out moisture and prevent the peppers from losing their potency over time. This attention to detail ensures that customers receive a high-quality product that is full of flavor and heat.
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Paprika can be made from several different varietals of the chile pepper family Capsicum annuum, though the different peppers all tend to be of the relatively long, tapered kind with thinner flesh. Fat, thick-fleshed sweet peppers, like a standard Bell pepper that you’ll find in your average grocery store, often don’t dry well enough to make a ground product and are prone to mold. They are valued for their bright red color as much as--or even more than--their flavor. The American Spice Trade Association, or ASTA, came up with a scale to measure paprika's color. The ASTA score goes from 50-180; 85 is a standard-grade color value. As the numbers go up, the color of the paprika is more saturated and vibrant.
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. Our paprika coral is sourced from the finest chili peppers grown in the world, ensuring that every batch is packed with flavor and aroma.